{FASHION NEWS} | Pandora AW15

Hi lovelies! I hope your week was better than mine. There were a few hiccups but it’s all over now and I can look to the next one with renewed positivity. A few weeks back I was invited to view the new AW15 collection with Pandora. I’m pretty sure you’re all totally familiar with the Danish jewellery brand. As far as I know there is a Pandora piece on every girl’s wishlist!

Pandora started as a small family run jewellery store in Copenhagen before establishing itself as an international luxury brand. The Enevoldsen couple Per and Winnie opened their store in 1982 and imported jewellery from Thailand. Today it is the third largest jewellery company in the world in terms of sales (behind just Cartier and Tiffany and Co.!) and boasts a presence in 80 countries including South Africa. Despite the brand’s dramatic growth, the original values and aesthetic remain the same. Pandora’s production site still exists in Thailand and they source the finest metals and stones to craft their jewellery. 14k gold and sterling silver are married with Murano glass and enamel, gemstones, stones and cultured pearls to create the beautiful pieces we know and adore.

The AW15 collection is nothing short of spectacular. I’m going to tell you all about it without giving too much away. I suggest you head over to your nearest Pandora store or counter and have a look.

For autumn the design team looked to mythology and fairytale for inspiration. The result was the Majestic Feather series paying homage to the mighty phoenix, known for its strength and ability to renew itself. The collection might sound flashy but it is actually very ethereal and classic.

For Winter, the thought was simple and beautiful, a journey to a place frozen in time. Think icy tones; glittery blue and translucent crystals and sparkling cubic zirconia on sterling silver. The crystallized snowflake charm is naturally the star of the collection.

The Autumn collection is currently in stores and Winter will be in stores on 30 October 2015. Bracelets are priced from ZAR799 and charms start at ZAR445.

I hope you are already filling up your holiday wishlists because I will be posting the product shots on Facebook soon ;)

Until next time

Love and sparkles

Zaakira xox