This week M·A·C Cosmetics announced their
new spokesperson for Viva Glam. It’s Ariana Grande! I personally think it is a
great choice! I’ve been a fan of Ariana since her red velvet cupcake hair and
Victorious days and she’s grown up to be quite lovely. Ariana has a killer, unique voice that sounds
pretty amazing whether she’s singing a pop tune or belting out an emotional
ballad. She also has strong opinions on many issues and uses her celebrity
voice to speak out on behalf of minorities which makes her even more likeable. She
isn’t without some controversy though but I think that this just makes her the
perfect M·A·C
girl!
Viva Glam is a concept very close to my heart. It was
launched by MAC in 1994 and directs 100% of the selling price to the MAC AIDS
Fund which supports organizations fighting to combat HIV/AIDS as well as those
that work to improve the lives of those who live with the epidemic. Over the
past 20 years, they have raised over $300 million and are the largest corporate
non-pharmaceutical HIV/AIDS funder. Celebrities like Ricky Martin, Lady Gaga,
Nicki Minaj, Lisa Marie Presley and Sir Elton John have lent their faces to
Viva Glam campaigns in the past and this year is Ari’s turn.
Ariana’s Viva Glam duo has a deep plum lipstick and a
frosty, glitter pink gloss (frosted donut ;) perhaps?) which are said to
represent the “good and bad girls in all of us”. For me it is the perfect
combination because while I love being sweet and girly I also think that
sometimes you need to rock a dark purple lip and the attitude to match!
The collection launches in January 2016 in the US. In South Africa, it will be available in store and online on 4 February 2016!
Until next time
Love and sparkles
Zaakira xox
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