If, like anyone who appreciates fashion, you love Louis
Vuitton; you might be familiar with the pictorial dialogue between multiple
artists that the brand uses in its Series. This began with Series 1 and now
Series 5; the Autumn/Winter 2016 advertising campaign is here.
This one features the super famous Selena Gomez who started
out on Disney Channel and has grown into a supernova.
Keeping with the theme from previous campaigns; this one
also features and explores the many facets of a heroine. Creative director Nicolas
Ghesquière has kept this narrative through the last few campaigns and this time
he has brought back renowned photographer Bruce Weber to capture the story.
Once again, Bruce Weber opted to
shoot these pictures in Miami, Florida. At first he wanted to photograph the
models on a boat. It was while seeing the boat being transported to the dock
that he decided to leave the image and scenery “as is”. Louis Vuitton often
uses unusual architecture and landscape in its shows (the Cruise Collection2016 show was held at the UFO-esque Niterói Contemporary Art Museum in Rio) and
campaigns. The idea to photograph the heroines in this manner is unusual and
creates a unique visual discord that acts as a complement to the models’ liveliness
and energy.
On Bruce Weber
“In addition to being an incredible
photographer, Bruce Weber is also a true
choreographer of images. He knows how to
capture the energy of each individual,
and his images are always dynamic, almost
alive. I love the unusual perspective
he brings to such a major star. Selena’s
popularity is fascinating; she’s an icon
for her generation. And yet, there is a
disarming sincerity and a true presence about her,
she’s very direct and grounded. She’s
spontaneous and always up for discovering new
things. Two years ago, she had already
approached me in her very simple, easy-going
manner and now I’m watching as she changes
and grows. For a designer, it’s extremely
gratifying to participate in the process as
a woman evolves.” Nicolas Ghesquière
On Bruce Weber and Nicolas Ghesquière
“I have had the honor of working with Bruce
Weber before, so it was great to already
have a connection and I consider Nicolas a
good friend at this point. We did
the shoot in Miami and it was incredibly
laid back. The both of them are very passionate
and enthusiastic about their work. Wearing
Vuitton makes me feel strong and confident.
Nicolas knows how to make a woman feel good
about herself.” Selena Gomez
I really
love Series 5 and the stunning pieces in the Autumn/Winter 2016 collection.
What do you
think of Selena as a Louis Vuitton heroine?
LOUIS VUITTON SERIES 5
Artistic Direction: Nicolas Ghesquière
Photographer: Bruce Weber
Creative Direction: Roonie Cooke
Newhouse
Talent: Selena Gomez
Models: Jean Campbell, Sora Choi,
Luisiana Gonzalez, Erika Linder,
Rianne Van
Rompaey and Natalie Westling
Stylist: Marie-Amélie Sauvé
Make-up: Peter Philips
Hair: Paul Hanlon
Shoot Location: Miami, USA
Until next
time
Love and
sparkles
Zaakira xox
